CARSON, Calif.
— When the world turns from an endless series of car rides into an endless game of catch-up on your smartphone, you may need to start asking yourself: “Who am I going to work with?”
It is a question that has haunted the heads of nearly every industry executive in the last two decades, but that is about to change.
This story is part of NBC News’ Innovation series, a collaboration with NBC News and the BBC, with reporting by Rachel Luskin.
