The U.K. government has launched a pilot program in which it will collect the food intake of its citizens for the first time.
The initiative aims to help the country better understand the way people are eating, which could help inform policies like tax breaks and health care reforms.
The project, called Nutrition for All, will use a smart-card reader on cars to capture the food and calories consumed by passengers, a government spokesperson told CNN.
More than one million smart-cards have been installed across the U, according to the government.
One of the primary goals of the initiative is to reduce obesity, which has increased to a level not seen in decades.
“We know that when people eat more, they lose weight, and the more people who eat, the less weight they have,” the spokesperson said.
Obesity is now a major health concern in the UK, with about 4.3 million adults and 2.7 million children estimated to be overweight, the government says.
At the moment, the country’s government only tracks the food habits of the general population.
But, as the BBC reported, the data will be available to the general public in the form of a smart card, which will enable the data to be viewed by a wider audience.
A new report by the think tank, the Royal Society for Public Health, also found that obesity levels are rising in the United Kingdom.
According to the report, the number of adults who are overweight has risen from 13% in 2007 to 19% in 2014.
The UK also had the highest rate of overweight children in the world in 2014, according the Royal College of Physicians.
Among the findings: